Journal
Field notes.
Short pieces on what's actually working on social right now — written from the desk of a small UK studio, not a marketing team.
Updated weekly-ish
- 01—4 min read
What actually works on Instagram for small UK businesses in 2026
Reach is down, Reels are eating the feed, and DMs are the new front door. Here's what I'm seeing work for the small UK businesses I look after.
Read - 02—3 min read
Why UK schools should stop ignoring TikTok
Parents are on Facebook. Prospective pupils are on TikTok. Here's a calm, non-cringe way for schools to show up there.
Read - 03—2 min read
A one-week content calendar for a UK cafe
The template I use for independent cafes — seven days, three platforms, roughly two hours of your time.
Read