Why UK schools should stop ignoring TikTok
Parents are on Facebook. Prospective pupils are on TikTok. Here's a calm, non-cringe way for schools to show up there.
- Schools
- TikTok
Every school I speak to says the same thing: "TikTok isn't for us." Then I ask where their sixth-form applicants are looking before an open day, and the answer is TikTok and Instagram.
You don't need to dance. You don't need a mascot. You need short, real clips of what a normal day looks like.
The three formats that work
A 20-second walk through the sixth-form common room. A pupil (with permission) talking about one thing they've built or written this term. A teacher explaining, in plain English, one thing pupils will learn next term.
That's it. Three formats. Rotate them.
Safeguarding first
Nothing goes out without written parental consent and an internal review. I keep a simple approval log for every school I work with — it makes ISI and Ofsted conversations painless.